Strengthen a sense of community
You can intuitively see how many people interact with you on YIS, and you can actively respond to fans' comments, questions, and messages. At the same time, by creating a unique tag related to your brand or product, encourage your fans to use the tag to share their content, or publicly share your business's values and mission to increase the interaction between fans and the brand, and the fans will interact with the brand. The interaction between fans and fans' recognition of the brand's core values build and maintain an active and loyal community, thus enhancing the brand's influence and status.