Google Ads, Built to Scale

1. Optimize Keywords: We improve quality scores by aligning core keywords across ads and landing pages. Using long-tail keywords, refined match types, and ongoing negative keyword updates, we reduce wasted spend and improve cost efficiency.

2. Copywriting Optimization: We improve Google Search Ads through ongoing A/B testing, refining headlines and descriptions to strengthen calls to action and highlight key benefits. Ad extensions, such as sitelinks, are used to improve visibility and click-through rates.

3. Budget and Bidding Adjustments: Our Google SEM team adjusts budgets based on performance, applies the right bidding strategies, and uses conversion-focused bidding to improve overall ad effectiveness.

1. Landing Page Optimization: We align landing page content and keywords with Google Search Ads to better match user intent and improve quality scores. Media is optimised for faster loading, reducing bounce rates and supporting higher conversions.

2. Mobile Compatibility Optimization: We improve mobile compatibility through a refined layout and clearer CTA placement, supporting natural reading flow and reducing drop-offs for the Google SEM campaign.

1. Frictionless Interaction Flow: We ensure all Paid Ads enquiry channels like forms, live chat, and calls, operate smoothly. Using Topkee tools such as Leadbox and YME, we capture complete lead data and maintain full data integrity across the journey.

2. Form Simplification: We optimise enquiry forms by reducing mandatory fields to what truly matters, lowering completion barriers and driving more qualified leads from Google SEM campaigns.

3. Standardised Team Response: We establish fast response standards, ensuring enquiries are followed up promptly to reduce drop-offs from long wait times and support stronger Google Search Ads performance.

1. Build Trust & Drive Decisions: We clearly define service scope, fee structures, including Topkee and media costs, and post-sales support in all proposals and contracts. Trusted case studies and testimonials reinforce credibility, while time-bound offers help move decisions forward.

2. Conversion Path Analysis:  We track where successful conversions come from and how users behave across the funnel. This validates funnel health and builds a reliable profile of high-converting audiences for future Google SEM Ads targeting.

3. Data-Driven Team Alignment: We maintain close alignment with sales teams through real-time lead status updates. These signals feed back into Google SEM Ads strategies, refining targeting and directing spend toward higher-value audiences.

1. Time-Based Budget Optimisation: We analyse performance by time period and focus Google SEM budgets on peak engagement hours. This ensures ads appear when audiences are most active, improving exposure and engagement without wasted spend.

2. Keyword Performance Refinement: We pause or replace underperforming keywords and reallocate budget to high-CTR, conversion-driven search terms. Negative keyword lists are continuously refined to improve intent accuracy and traffic quality.

3. Ad Creative Refresh: We regularly refresh responsive ads to reduce fatigue and improve click-through rates, while monitoring competitors to sharpen messaging and strengthen Google SEM advantages.

1. Content & Readability Optimisation: We expand product and service content where detail is lacking, improve image clarity, and refine readability. This aligns pages more closely with search intent from Google Search Ads and increases visitor dwell time.

2. Trust Signal Integration: Strengthen display of industry certifications, authentic client cases, and customer reviews above the fold and in core content areas to lower psychological barriers and encourage deeper exploration.

1. CTA Placement Optimisation: We position clear, well-designed call-to-action buttons across key landing page sections, guiding users from Google Search ads into meaningful enquiry interactions.

2. Communication Flow Optimisation: We analyze past lost enquiries to identify rigid scripts that fail to address initial questions or guide deeper engagement. Communication playbooks are then updated to support clearer conversations and stronger conversion outcomes.

1. Standardised Solution Enablement: We continuously monitor market trends and equip your business teams with clear, professional, and competitive standardised solutions. Reinforcing trust and supporting consistent deal closures.

2. Result-Driven Budget Allocation: We reduce spend on underperforming ad groups and reallocate budget to higher-converting ones, ensuring Google SEM Ads investment stays focused on measurable returns.

1. Performance Max Activation: We leverage high-performing Google Search Ads audience data to launch Performance Max campaigns, supported by rich visual assets such as images and video, allowing Google's AI to maximise performance across channels.

2. High-Intent Audience Expansion: We expand high-potential prospect pools through Performance Max similar audiences, while reinforcing campaigns with high-intent keywords to capture deeper consumer demand.

3. Seasonal Opportunity Optimisation: We leverage seasonal moments and key holidays with timely Google SEM Ads and Performance Max creatives, converting peak interest into real conversions while keeping campaigns agile and competitive.Drive the greatest value for Google's advertising business.

Performance Max Remarketing Optimisation: We re-engage high-intent users with meaningful on-site activity, such as longer visit durations and key page views of those who did not submit enquiries. Through targeted messaging and tailored offers, we guide them back to complete consultation actions.

1. Automated First-Response Optimisation: We enforce a one-minute response standard using a configured chatbot to handle FAQs and pre-qualify leads. Contact details are captured reliably, even for after-hours enquiries from Google Search Ads and Performance Max campaigns.

2. High-Conversion Script Optimisation: We analyse past high-performing enquiry conversations from Google SEM Ads and Performance Max campaigns to refine communication scripts guiding prospects to share key information and convert enquiries into qualified leads.

1. Sales Enablement Optimisation: We continuously monitor market dynamics and strengthen sales training to ensure professional, consistent solution delivery and communication, reinforcing confidence at the conversion stage.

2. ROAS-Driven Budget Allocation: We adopt a ROAS-led approach by pausing low-performing, non-converting ad groups and concentrating resources on higher-conversion channels and sales teams, creating a disciplined, performance-based budget allocation system.