Strengthen AI advertising
Achieve Performance marketing

Achieve cross-channel data integration through TTO CDP, enhance the accuracy and efficiency of digital marketing strategies, and help enterprises with efficient decision-making and customer management.

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Benefits of using TTO CDP

Data unification and process transformation

Unify customer data from different scenarios and platforms. This includes cleaning and organizing the data, ensuring data consistency, and transforming and unifying it according to the needs of different advertising platforms. This not only improves data accuracy but also ensures real-time availability of data.

Insights-driven personalized experiences

TTO CDP can obtain deep data insights from various interactions and support the establishment of refined customer analysis, thereby making marketing, product and sales strategies more targeted, ultimately leading to a more personalized user experience, improving customer satisfaction and engagement.

Increase the impact of advertising and marketing

Utilize multi-touch attribution and recommendation communication strategies to increase the accuracy and effectiveness of advertising by correlating relevant customer data and events, helping companies target higher-quality customers and improve return on investment.

Strengthening of data governance and privacy protection

Ensure customer data security and compliance through well-designed data governance policies and privacy measures. Therefore, the legal and ethical use of data is ensured and the trust of customers is won.

How does TTO CDP work?

Multi-touch attribution technology

Advertising platforms use multi-touch attribution (MTA) as one of their core technologies and apply it to building advertising recommendation algorithms. This method, which is based on an extension of Bayesian theorem, can effectively improve the efficiency of advertising delivery.

Master platform recommended events

In-depth analysis of Recommended Events on Google and other platforms

Identify high-value user behavior triggers

Value mining and strategy iteration

Calculating True ROAS with Multi-Touch Attribution

Turn inefficient touchpoints into optimization levers

Building a cross-channel attribution bridge

Using TTO technology to connect scattered events

Unify fragmented interaction data across the customer journey

Dynamic feedback loop mechanism

Real-time monitoring of positive and negative feedback signals from advertising

Automatically adjust bidding strategies and audience targeting

Multi-scenario data connection

In modern marketing, the customer's pre-sales process usually involves multiple scenarios and interactive links, such as Google, Facebook advertising platforms and websites.

Cross-scenario data capture

Synchronous collection of website and CRM

Building a real-time data pipeline

Reshape the whole experience

Identify critical breakpoints

Deploy personalized reach

Intelligent portrait construction

Eliminate barriers between devices through ID Mapping technology

Dynamically update user tag library

Platform-level data reflow

Automatically send back to Meta/Google advertising backend

Trigger DCO dynamic creative optimization

Data cleaning and reconstruction

Differences in digital environments across industries and customers can affect data consistency and integrity

Structured cleaning process

Establishing field conflict resolution rules

Deploy AI deduplication system

Compliance Standardization Engine

Automatically mask sensitive fields

Comply with data transmission specifications

Intelligent risk prevention and control layer

Detect abnormal data instantly

Automatically trigger audit logs

Decision-making empowerment platform

Generate data sandbox

Dynamically update customer segmentation labels

Intelligent customer positioning across multiple platforms

The focus of data conversion and management is on how to make it meet the attribution requirements of multiple advertising platforms. This involves converting customer events according to platform requirements so that they can be effectively recognized by the platform's recommendation algorithm.

TTO Database

Normalizing time series behavioral data

Generate cross-platform comparable conversion metrics

Intelligent audience fission engine

Automatically identify high potential feature combinations

Dynamically expand lookalike audiences

Closed-loop verification mechanism

Compare advertising attribution with actual CRM orders

Update AI training set every 24 hours

Budget Adaptive System

Instantly correlate exposure cost and customer lifetime value

Implement a pulse delivery strategy

How we utilize TTO CDP
Realize intelligent advertising placement on major media platforms

Google/YouTube Ads

Google's advertising plan covers multiple channels such as search engine marketing (SEM), PMax, GDN and YouTube, so that ads are not limited to being highlighted in search results, but can also automatically target potential customers and audiences interested in specific multimedia. Using YouTube ads, you can quickly accumulate a large amount of exposure, which is especially suitable for brands that need to quickly increase their market presence. TTO professional consultants provide customized services from account opening to keyword and data analysis and optimization to ensure the comprehensiveness and efficiency of advertising strategies and adapt to corporate advertising strategies for different industries and needs.

Facebook/Instagram Ads

We provide full-process management of Facebook and Instagram advertising, from brand awareness building to advertising effectiveness analysis. We use TTO to conduct audience data analysis to create content that meets audience preferences, improving interactivity and profit potential. Instagram places special emphasis on the visual appeal of the brand, and we create eye-catching posts, vivid Stories, and innovative Reels and other content. By using professional designers and AI assistants to improve creative efficiency, companies can not only reduce costs, but also quickly accumulate a fan base and further expand brand influence.

Little Red Book Ads

The Xiaohongshu advertising services we provide are not limited to precise advertising push, but also focus on regional strategies and diversified content creation. We strengthen our corporate image through Xiaohongshu Professional Account Certification and Blue V Verification. In terms of content creation, TTO's professional team thoughtfully plans and produces potential notes and visually appealing graphic and video content to skillfully convey brand information to a wide audience. Combined with the sharing characteristics of social platforms, word-of-mouth communication can be further achieved. We accurately position the audience, improve the reach rate of advertisements, and perfectly capture active users and ideal audiences to ensure the effective transmission of brand information.

Bing/Yahoo Ads

We use core keyword prediction tools to accurately grasp user search needs, thereby increasing the brand's exposure in search engine results. Although this strategy has something in common with Google's SEM, our service focuses more on detailed keyword analysis and suggestions. We can anticipate and adapt to market search trends so that advertising content can be more accurately matched to potential customers. In this way, it not only improves the visibility of the brand, but also effectively increases the conversion rate. In the fiercely competitive market environment, we help enterprises to operate steadily, continuously enhance their brand influence, and achieve a steady increase in market share.

Taboola Ads

We use Taboola's native ads in various formats to appear on well-known news websites, from plain text to images, to videos and carousels, to meet various marketing needs of enterprises. Our senior team combines brand characteristics and diverse marketing goals to achieve native advertising creation that combines corporate characteristics. Through data guidance, ads can be accurately pushed to target audiences, and clear marketing KPIs can be formulated to regularly evaluate and adjust strategies to ensure a return on advertising investment. This data-driven intelligent advertising push method provides strong support for different types of enterprises to expand their influence in the global market.