Google Ads, Built to Scale
Operational expertise, from Launch to Revenue. Built for efficiency at every stage..
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Step-by-Step Optimisation for Continuous Growth
- Phase One: Day 1-7
- Phase Two: Day 8 -14
- Phase Three: Day 21 Onwards
As a Singapore Google Ads Partner, we diagnose performance across Google Search Ads from impression to click. By refining keywords, improving ad creatives, and optimising budgets, we drive more precise traffic and better cost efficiency.
1、Optimize Keywords: We improve quality scores by aligning core keywords across ads and landing pages. Using long-tail keywords, refined match types, and ongoing negative keyword updates, we reduce wasted spend and improve cost efficiency.
2、Copywriting Optimization: We improve Google Search Ads through ongoing A/B testing, refining headlines and descriptions to strengthen calls to action and highlight key benefits. Ad extensions, such as sitelinks, are used to improve visibility and click-through rates.
3、Budget and Bidding Adjustments: Our Google SEM team adjusts budgets based on performance, applies the right bidding strategies, and uses conversion-focused bidding to improve overall ad effectiveness.
We identify and reduce early drop-offs after users click on Google Search Ads, such as high bounce rates or short visit times. By aligning ads with landing pages and optimising user experience across devices, we create stronger conditions for conversions.
1、Landing Page Optimization: We align landing page content and keywords with Google Search Ads to better match user intent and improve quality scores. Media is optimised for faster loading, reducing bounce rates and supporting higher conversions.
2、Mobile Compatibility Optimization: We improve mobile compatibility through a refined layout and clearer CTA placement, supporting natural reading flow and reducing drop-offs for the Google SEM campaign.
We improve enquiry quality and response speed by refining engagement entry points, simplifying enquiry forms, and standardising response processes. Ensuring smoother submissions and fewer drop-offs from Google Search Ads.
1、Frictionless Interaction Flow: We ensure all Paid Ads enquiry channels like forms, live chat, and calls, operate smoothly. Using Topkee tools such as Leadbox and YME, we capture complete lead data and maintain full data integrity across the journey.
2、Form Simplification: We optimise enquiry forms by reducing mandatory fields to what truly matters, lowering completion barriers and driving more qualified leads from Google SEM campaigns.
3、Standardised Team Response: We establish fast response standards, ensuring enquiries are followed up promptly to reduce drop-offs from long wait times and support stronger Google Search Ads performance.
We optimise the path from proposal to contract by closing conversion gaps through team training, clearer proposal structures, and pricing reviews. The focus is to build trust while improving conversion rates and long-term value from Google Search Ads leads.
1、Build Trust & Drive Decisions: We clearly define service scope, fee structures, including Topkee and media costs, and post-sales support in all proposals and contracts. Trusted case studies and testimonials reinforce credibility, while time-bound offers help move decisions forward.
2、Conversion Path Analysis: We track where successful conversions come from and how users behave across the funnel. This validates funnel health and builds a reliable profile of high-converting audiences for future Google SEM Ads targeting.
3、Data-Driven Team Alignment: We maintain close alignment with sales teams through real-time lead status updates. These signals feed back into Google SEM Ads strategies, refining targeting and directing spend toward higher-value audiences.
We identify and resolve efficiency and traffic quality issues by refining high-impact time slots, keywords, and creative assets. The outcome is cleaner traffic, stronger engagement, and lower acquisition costs.
1、Time-Based Budget Optimisation: We analyse performance by time period and focus Google SEM budgets on peak engagement hours. This ensures ads appear when audiences are most active, improving exposure and engagement without wasted spend.
2、Keyword Performance Refinement: We pause or replace underperforming keywords and reallocate budget to high-CTR, conversion-driven search terms. Negative keyword lists are continuously refined to improve intent accuracy and traffic quality.
3、Ad Creative Refresh: We regularly refresh responsive ads to reduce fatigue and improve click-through rates, while monitoring competitors to sharpen messaging and strengthen Google SEM advantages.
We address short visit durations from Google Search Ads campaigns by refining page content and adding trust signals. The focus shifts from reducing bounce rates to guiding deeper engagement, extending time on site and preparing users for consultation conversions.Improving the effectiveness of Google's advertising business.
1、Content & Readability Optimisation: We expand product and service content where detail is lacking, improve image clarity, and refine readability. This aligns pages more closely with search intent from Google Search Ads and increases visitor dwell time.
2、Trust Signal Integration: Strengthen display of industry certifications, authentic client cases, and customer reviews above the fold and in core content areas to lower psychological barriers and encourage deeper exploration.
Many interested prospects from Google Search Ads fail to take action due to uninspiring CTAs or rigid response scripts. We solve this challenge by optimizing inquiry prompts and updating communication playbooks to drive more conversions.
1、CTA Placement Optimisation: We position clear, well-designed call-to-action buttons across key landing page sections, guiding users from Google Search ads into meaningful enquiry interactions.
2、Communication Flow Optimisation: We analyze past lost enquiries to identify rigid scripts that fail to address initial questions or guide deeper engagement. Communication playbooks are then updated to support clearer conversations and stronger conversion outcomes.
We address late-stage bottlenecks through standardised solution delivery and ROAS-led budget allocation, creating a positive feedback loop between Google Ads performance and sales outcomes.
1、Standardised Solution Enablement: We continuously monitor market trends and equip your business teams with clear, professional, and competitive standardised solutions. Reinforcing trust and supporting consistent deal closures.
2、Result-Driven Budget Allocation: We reduce spend on underperforming ad groups and reallocate budget to higher-converting ones, ensuring Google SEM Ads investment stays focused on measurable returns.
Building on a foundation of precision traffic, Topkee addresses single-channel limitations by expanding beyond Search. Through the introduction and optimisation of Performance Max, we extend reach across Display, YouTube, and Gmail, capturing more high-intent demand while improving overall Google Ads ROAS.
1、Performance Max Activation: We leverage high-performing Google Search Ads audience data to launch Performance Max campaigns, supported by rich visual assets such as images and video, allowing Google's AI to maximise performance across channels.
2、High-Intent Audience Expansion: We expand high-potential prospect pools through Performance Max similar audiences, while reinforcing campaigns with high-intent keywords to capture deeper consumer demand.
3、Seasonal Opportunity Optimisation: We leverage seasonal moments and key holidays with timely Google SEM Ads and Performance Max creatives, converting peak interest into real conversions while keeping campaigns agile and competitive.Drive the greatest value for Google's advertising business.
We re-engage high-value lost users who arrived via Google ads and browsed extensively without converting by deploying Performance Max remarketing technology for precise tracking and outreach, effectively recovering lost prospects and guiding passive browsing into active enquiry.
Performance Max Remarketing Optimisation: We re-engage high-intent users with meaningful on-site activity, such as longer visit durations and key page views of those who did not submit enquiries. Through targeted messaging and tailored offers, we guide them back to complete consultation actions.
We address gaps between rising enquiry volume and low after-hours response by deploying intelligent tools and data-led script optimisation. This improves response efficiency and upgrades outcomes from invalid leads to quality, contactable prospects.
1、Automated First-Response Optimisation: We enforce a one-minute response standard using a configured chatbot to handle FAQs and pre-qualify leads. Contact details are captured reliably, even for after-hours enquiries from Google Search Ads and Performance Max campaigns.
2、High-Conversion Script Optimisation: We analyse past high-performing enquiry conversations from Google SEM Ads and Performance Max campaigns to refine communication scripts guiding prospects to share key information and convert enquiries into qualified leads.
We standardise proven closing strategies and align budget allocation directly with ROAS. This ensures resource flow to high-performing channels and sales teams, supporting sustained conversion improvement.We deliver the maximum value for Google's advertising business.
1、Sales Enablement Optimisation: We continuously monitor market dynamics and strengthen sales training to ensure professional, consistent solution delivery and communication, reinforcing confidence at the conversion stage.
2、ROAS-Driven Budget Allocation: We adopt a ROAS-led approach by pausing low-performing, non-converting ad groups and concentrating resources on higher-conversion channels and sales teams, creating a disciplined, performance-based budget allocation system.
How To Drive Targeted Revenue
- Phase1 (7 days)
- Phase 2 (14 days)
- Phase 3 (21 days)
By using the initial performance of keywords to reach the audience, we can optimize keywords, ad scheduling and geographic locations to reach the most potential consumers and stimulate further interaction from customers who are exposed to the ads for the first time.
1、Optimize Keywords: Incorporate keywords into ad titles and landing pages to enhance relevance and quality score, and increase exposure.
2、Reduce Competition: Add long-tail keywords and switch some high-cost exact-match keywords to phrase-match.
3、Increase Budget: Raise the daily budget and adjust the bidding strategy to "Maximize Clicks".
Based on click-through rate data, we focus on keywords and creative copywriting to reduce the waste of invalid clicks, stimulate potential customers to click, and get more target users to the landing page at a lower cost.
1、Copywriting Optimization: Conduct A/B testing, incorporate different calls to action (CTAs), and add additional information such as sitelinks and snippets.
2、Exclude Invalid Keywords: Regularly update negative keyword lists to reduce irrelevant clicks.
3、Strengthen Selling Points: Add multiple variants of headlines and descriptions for responsive ads to highlight service features.
Early detection of conversion barriers on landing pages, reviewing the user experience and query flow of landing pages, and reducing bounce rates. Simultaneously, we improve the responsiveness of our business teams, standardize follow-up mechanisms, and establish automated responses to ensure timely follow-up and effective further processing of inquiries.
1、Landing Page Optimization: Ensure content aligns with ads, improve loading speed (by compressing images/videos), and enhance mobile compatibility.
2、Form Simplification: Retain only essential fields (e.g., name, phone number) and add a progress indicator to boost completion willingness.
3、Contact Information Enhancement: Fix and highlight phone numbers for users to quickly access.
4、Improve Business Team Efficiency: Require the business team to respond within 30 minutes, or implement an auto-reply system (e.g., YME bot) to reduce customer churn.
The goal is preliminary screening. By analyzing query quality, filtering invalid traffic and delivering effective audience data, we can improve traffic quality, screen out potential customers who are more likely to close deals, focus marketing resources, and bring in more accurate target customers.
1、Optimize Geotargeting: Narrow down the ad delivery scope based on business profiles.
2、Exclude Invalid Traffic: Add irrelevant keywords such as "job application" and "job hunting" to the negative list to accurately target the intended audience.
3、Data Synchronization: Remind the business team to update customer stages in a timely manner to ensure the accuracy of AI attribution on the advertising platform.
Trust endorsement should be provided during the solution presentation and business communication process. At the same time, the service terms, price structure and after-sales support should be clearly listed in the solution and the signed contract to reduce customers' concerns about signing the contract.
1、Time-Limited Offers: Launch time-limited promotions to create a sense of urgency for contract signing.
2、Case Verification: Provide real customer data to enhance client trust and willingness to sign contracts.
Closely monitor the generation of initial orders, analyze their sources and user behavior paths, use early customer signals to quickly verify the health of the entire funnel, and accumulate data to identify the characteristics of high-value customer groups.
1、Accumulate Target List: Continuously build a list of audiences converted to orders, and remind the business team to update customer stages in a timely manner.
2、Technical Issue Resolution:The automatic completion function for skipped stages has been fixed.
Focus your budget on ads and time slots with high engagement rates to maximize advertising exposure and further enhance brand visibility and memorability in the target market.
1、Optimize Scheduling: Adjust schedules to cover peak hours based on ad time period reports, improving exposure efficiency.
2、Focus on High-Performing Keywords: Analyze keyword performance, pause or replace low-efficiency keywords, and concentrate budgets on high-CTR keywords.
In-depth keyword filtering, updating and expansion, and matching method adjustments significantly improve the accuracy of click traffic, allowing ads to receive clicks and attract high-intent audiences, thereby reducing overall customer acquisition costs.
1、Boost CTR: Update ad copy materials with declining CTR, ensuring 15 headlines and 4 descriptions are complete.
2、Optimize Mobile Copy: Refine mobile ad copy to enhance display performance and reduce traffic loss.
3、Strengthen Competitive Copy: Monitor competitors and adjust copy to highlight business advantages (e.g., "Industry-leading satisfaction rate").
Optimize the content structure and traffic flow of the landing page to provide a smoother and more persuasive browsing experience, effectively extend the user's stay time on the website, and guide them naturally into the consultation stage.
1、CTA Optimization & Testing: Add multiple prominent CTAs across landing page sections, optimize copy and styles, and conduct A/B testing.
2、Enhance Trust Signals: Highlight trust indicators (e.g., industry certifications, customer reviews) and display privacy policies to boost business credibility.
We will refine our targets and continue to improve traffic quality by analyzing query quality, adjusting audiences, and delivering effective target data. This will help us identify potential customers who are more likely to close deals, focus marketing resources, and bring in more accurate target customers.
1、Precise Keywords & Pre-Screening: Add precise keywords more aligned with business needs and include irrelevant business terms in the negative list; incorporate pre-screening questions in forms to categorize customers in advance.
2、Merge Duplicate Records: Identify and merge duplicate customer records in Leadbox CRM to reduce redundant data transmission.
Provide trust endorsement during solution presentation and business communication, and clearly list service terms, price structure and after-sales support in the solution and contract to reduce customers' concerns about signing the contract.
Market Monitoring & Team Training: Continue monitoring market trends, conduct business team training, and provide standardized solutions to customers.
Achieve ROI-oriented ad optimization, prioritize budget allocation to ad groups and business teams that can directly drive conversions, and establish a positive cycle of automatic ad self-optimization.
Optimize Ad Budget Allocation: Reduce underperforming groups, allocate budgets to ad groups with higher conversion rates, and use ROAS to guide budget adjustments.
Based on the audience with good SEM performance, we will establish Pmax advertising campaigns to expand the reach of multimedia, YouTube, Gmail and other platforms, enhance the brand's impression among the target customer group, and tap more potential customers.
1、Add Pmax Ads and Materials: Provide 5 sets of text materials and 10 image designs; update selling points for SEM groups and launch new responsive ads.
2、Expand Audience Reach: Target Pmax similar audiences to expand reach; add conversion keywords to engage potential customers.
Give Pmax sufficient budget and resources to unleash the power of AI, adjust the bidding strategies of both channels to serve conversion value, and systematically strive for clicks with the highest likelihood of conversion at the lowest cost.
1、High-Performing Keywords: Add high-traffic, low-competition keywords to reduce click costs.
2、Pause Underperforming Keywords: Suspend keywords with low conversion rates and high spending.
3、Festive Creative for Traffic Capture: Leverage festive hotspots to launch SEM and Pmax creatives, seizing holiday traffic.
Continue to follow up on website interaction rate and retention, use Pmax's remarketing function to track those who interact with the website but do not search, and guide users to take search actions.
1、Pmax Retargeting to Drive Inquiries: Use Pmax to retarget users who interacted but didn’t inquire, encouraging potential customers to make inquiries.
2、1-Minute Response: Require human customer service to reply within 1 minute, or enable robot responses with predefined content.
Combined with past audience data, we can further lock in the target audience to improve the quality of inquiring users, bring in potential customers who are more likely to close deals, and send more qualified customers to the solution and quotation level to increase the success rate of signing contracts.
Reaches High-Quality Business Opportunities: Using the collected list of target customers from the inquiry stage to the order stage to reach more similar audiences and generate high-quality business opportunities in Pmax.
Provide trust endorsement during solution presentation and business communication, and clearly list service terms, price structure and after-sales support in the solution and contract to reduce customers' concerns about signing the contract.
Market Monitoring & Team Training: Continue monitoring market trends, conduct business team training, and provide standardized solutions to customers.
Achieve advertising optimization guided by "return on investment", prioritize budget allocation to advertising groups and business teams that can directly bring in transactions, and establish a positive cycle of advertising self-optimization.
Optimize Ad Budget Allocation: Reduce underperforming groups, allocate budgets to ad groups with higher conversion rates, and use ROAS to guide budget adjustments.
Google Ads Campaigns
- Search Ads
- Creative Ads (Google Display Network)
- Performance Max Ads
- Video Ads (YouTube)
- App Install Ads
- Shopping Ads (Google Shopping)
Built-In Complimentary Marketing Ecosystem
TTO Customer Data Platform - Marketing CDP
Each user is assigned a unique TTOCLID, and high-value events are tagged automatically. Data is connected across platforms, enabling precise attribution and helping secure high-value customers.
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TTO Revenue KPI - Performance Intelligence Tracking
Data is visualised across key dimensions to track Google Ads milestones and ensure ROAS targets are met with clarity and control.
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Weber - Build fast. Load faster.
Create landing pages purpose-built for Google Ads. No coding or design required. Just visual drag-and-drop, fast load times, and secure deployment.
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Leadbox CRM - Sales Cycle Management
Manage the full sales cycle in one system. Lead capture is automated, workflows are streamlined, and omnichannel data is unified, driving higher conversion rates and ROAS-focused results.
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YME - All Chats, One System
AI chatbots work alongside human teams to centralise conversations across WhatsApp, Messenger, and Live Chat. Real-time engagement improves enquiry retention and keeps prospects moving forward.
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Development & Integration
We connect your tools through custom builds or ready APIs, so your marketing systems work as one.
Learn MoreData Connected. Insights Clear. Powered by TTO CDP
Build Personalized Pages That Convert
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Every Weber site runs fast, scales instantly, and stays protected with enterprise-grade, SSL-secured hosting.
Every Weber website looks stunning everywhere on mobile, tablet, or desktop.Maximize conversions for your SEM marketing effort.
Every Weber site is packed with ad-relevant content, full conversion tracking, and smart SEO settings . Built to rank and convert.
Smarter Funnels, More Sales.
It’s That Simple
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Consult with Our Marketing Experts
02
Understand What Drives Your Brand
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Build an Automated Sales & Marketing Funnel
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Smart Funnel Deployment
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Funnel Data Diagnosis
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Continuous Optimization
Customize to Complete Every Stage of Sales Data
Selling Points
Matching the budget and based on core selling points. TTO AI engine quickly generates ad materials to support KPI strategy adjustment and creative optimization.
TTO CDP automatically generates KPI reports at specified intervals, identifies funnel issues at different levels, implements solutions, and continuously optimizes marketing ROAS in a cyclic manner.
Creativity That Grows Sales Revenue
- High-Impact Selling PointsTTO's AI engine analyzes your budget and core selling points to instantly create high-performing ads ppc creatives. Built to hit your KPIs and optimize performance nonstop.
- Performance OptimisationTTO CDP automatically tracks your KPIs, spots funnel issues instantly.Our sem agency singapore expertise fixes them with AI-driven solutions and keeps boosting ROAS for your advertising business.
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