Turn Xiaohongshu Attention Into Business

Build visibility. Influence buying decisions. Generate enquiries.

Topkee connects Xiaohongshu content, advertising, customer interaction, and data to help your brand reach the right audience and turn discovery into measurable business opportunities.
Talk to a Xiaohongshu Expert
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What can Xiaohongshu bring to your business?
Use our social engagement calculator to estimate your potential reach and engagement.

Why choose Topkee for Xiaohongshu operation?

Why choose Topkee for Xiaohongshu(little red book) operation?
Build Brand Visibility & Market Demand

Be present where customers discover, compare, and research brands.
Topkee plans content around your brand, customer interests, industry trends, and Xiaohongshu search behaviour to improve visibility and build stronger market presence.

Get discovered. Stay relevant. Build demand.

Reach the Right Audience & Drive Action

Reach customers who are more likely to care about what you sell.
Topkee combines content performance, audience targeting, and Xiaohongshu advertising to put the right message in front of the right users. We continuously optimise based on real engagement and campaign data.

Better targeting. Better engagement. Better opportunities.

Turn Content Into Enquiries & Sales

Views are useful. Business results matter more. We create content and campaigns designed to move users from:
Discovery → Interest → Enquiry → Purchase

Whether your goal is generating leads, driving store visits, or increasing online sales, every campaign starts with a clear commercial objective. Turn Xiaohongshu traffic into real customer opportunities.

Connect Customer Interaction With Data

Every comment, message, and enquiry tells you something about your customers.
Topkee helps manage customer interactions while analysing performance data to understand:
-What customers want
-What content works
-What generates enquiries
-What should be optimised next

See the demand. Understand the customer. Improve continuously.

What Xiaohongshu operation services does Topkee provide?

Customized Theme Schedule

Plan Content Around What Customers Care About

Don't post just to keep the account active. Topkee develops a structured Xiaohongshu content plan based on your business objectives, target customers, industry trends, and market opportunities. Every topic has a purpose: to build visibility, trust, or buying intent.

Data collection
Use YIS to organise brand information, content references, and market insights in one place. Use the YIS recording function to quickly collect and organize information
Theme planning
Identify customer interests, industry topics and content angles with stronger discovery potential.
Schedule
Plan and manage your Xiaohongshu content calendar through one centralised panel.
Customized theme schedule
Create Xiaohongshu Notes

Create Xiaohongshu Notes

Content Designed to Get Seen, Read & Remembered

Xiaohongshu users respond to useful, authentic, and visually strong content, not traditional advertisements.
Topkee creates platform-native content that combines customer intent, strong creative, and your commercial message.

Eye-catching Title
Create strong hooks around customer needs, trends and topics that encourage users to stop and read.
Copy Content
Turn product features and selling points into useful, easy-to-understand content built for Xiaohongshu users.
Picture Design
Create clean, attractive visuals that communicate the message quickly while strengthening brand recognition.
Video Production
From concept and scripting to shooting and editing, create short-form videos designed for attention, engagement, and action.

Advertising

Turn Good Content Into Scalable Demand

Great content creates interest. Advertising helps you scale it. Topkee manages Xiaohongshu advertising based on your target audience, business objectives, and content performance. We test audiences, creatives, and messages, identify what works, and continuously optimise the budget towards stronger results.

Product Influence
Use targeted content to turn customer curiosity into stronger product interest and purchase consideration.
Lead Collection
Reach potential customers and create clearer paths from content and ads to enquiries. Track customer responses to continuously improve lead quality and campaign performance.
E-commerce Shopping
Connect Xiaohongshu content and advertising with the buying journey to reduce friction and drive more customers towards purchase.

Reach → Interest → Intent → Conversion
Advertising
Social customer service

Social Customer Service

Turn Customer Interest Into Conversations

Customer interest can disappear quickly if nobody responds.

Topkee helps manage your Xiaohongshu interactions so potential customers receive timely responses while your business gains clearer insight into what customers are asking for.

Private Message Management
Respond to customer enquiries quickly and move interested users closer to the next action.
Comment Management
Monitor and respond to public comments to strengthen trust and maintain your brand presence.
@Me Management
Track brand mentions and respond to relevant conversations and customer interactions.
Interactive Management
Build stronger community visibility through relevant and consistent interaction with your audience and market.

Common problem

Which Singapore businesses are suitable for Xiaohongshu? What are the advantages compared with Facebook?
How can I bring Xiaohongshu users to my physical store?
Why use an agency? Can we operate Xiaohongshu ourselves?

Turn Discovery Into Enquiries & Sales