Convert Lab
We then improve the areas that directly affect conversion. We improved ad-to-page message alignment, mobile experience, page structure, enquiry flow, and form friction without increasing media spend first.
Find the friction. Fix the page. Measure the lift.
See the Evidence First: Where Paid Clicks Stop Converting
These are real diagnostic pages from Topkee’s own Campaign Intelligence Report. We apply the same standard to ourselves first. We identify which landing pages create friction, where visitors disengage, and what should be fixed next.
Every Landing Page Measured. Every Leak Named.
In this sample, three key landing pages recorded bounce rates of 74.4%, 77.4%, and 88.1%. Mobile represented 65.9% of traffic but achieved only 23.78% engagement, compared with 51.84% on desktop. Each page is reviewed against its bounce rate, engagement, dwell time, and priority fix so the problem is tied to a specific page, not a general website score.
Know which page is losing the visitor before rebuilding everything.
The Biggest Conversion Leak Is Flagged Before More Spend Is Added
3,823 paid clicks produced only 346 meaningful engagements. A 9.1% click-to-engagement rate, meaning 90.9% of visitors disappeared before meaningful interaction. If engagement improves from 9.1% to 14%, the same traffic volume could generate roughly 170 additional engagements without increasing media spend.
Improve what happens after the click before buying more clicks.
Your Pages. Your Data. Zero Lock-In.
Your landing pages, tracking, and lead data remain connected to systems your business controls. Relevant records and tracking structures stay portable under the agreed service scope.
Your conversion history remains a business asset.
Conversion Accountability. Measured to Revenue.
Convert Lab does not stop at bounce rate or engagement. Improvements are ultimately connected back to enquiries, sales outcomes, and closed-deal ROAS so you can see whether fixing the page improved the commercial result.
Measure the lift. Verify the downstream outcome.
Convert Lab Included. Pricing Published.
Convert Lab is part of the Topkee revenue system and is included according to your selected plan and scope alongside the core stack and full-funnel attribution, without a separate platform setup fee.
See Plans & PricingFrom Diagnosis to Execution - Every Fix Has a Work Item
Convert Lab does not stop at recommendations. Every conversion issue maps to a defined deliverable, so what was identified, what needs to change and what was completed remain visible.
Weber — Conversion-Ready Landing Pages
Ad-to-Page Alignment — Keep the Promise Consistent
Same promise before the click. Same promise after it.
TTO CDP — Measure Every Conversion Step
If the behaviour cannot be measured, the leak cannot be managed.
Leadbox — Remove Friction From Enquiry
Fewer barriers between interest and action.
Multilingual Conversion — Localise the Experience
One conversion standard. Localised for each market.
The First 8 Weeks: Build, Measure, Optimise
Make the journey measurable before trying to improve it.
Engagement Rate · Conversion Rate · Cost per Enquiry
Now we know exactly where visitors are dropping off.
Find the friction. Execute the fix. Measure the lift.
Every Campaign Intelligence Report tracks the same conversion scorecard. Engagement Rate, Conversion Rate, and Cost per Enquiry, alongside a numbered, traceable action list. Each reporting cycle shows what changed, what was executed, and whether the fix moved the number.
Baseline. Action. Result. All visible.
Convert Lab Is Included in Every Lead Generation Plan
One plan. One conversion system. No separate platform fee.
From First Enquiry to Signed Revenue. Fully Traceable.
Founded in 2010, Topkee has supported 5,000+ client cases across multiple markets, with an on-the-ground Singapore team since 2024. We connect advertising, landing-page conversion, enquiries and closed revenue into one measurable system and apply the same accountability standard to our own campaigns.
The standard is simple: every conversion improvement should be traceable to a measurable commercial outcome.
Q&A
Within 56 days, the system identified specific breakdowns across landing pages, keywords, and funnel stages, generating 43 traceable actions, with 23 completed by early July.
We publish our own difficult numbers because Convert Lab should show exactly where conversion is breaking, what needs to change, and whether the fix improves the outcome.”
The report is built to reveal the problem, not make performance look better than it is.
Get My Free Conversion Diagnosis →
We review ad-to-page message alignment, mobile experience, page structure, form friction, and conversion tracking, then prioritise the smallest changes most likely to improve performance first. Your current website can often keep running while Topkee adds the required tracking and conversion measurement. If a new Weber landing page is eventually justified, it is built because the data supports the change, not because rebuilding is the default.
Diagnose first. Improve what exists. Rebuild only when the evidence justifies it.
Because Convert Lab focuses on landing-page friction, ad-to-page alignment, mobile experience and forms, many of the first actions can be implemented without changing your CRM or sales process. Each reporting cycle then measures whether the changes improved Engagement Rate, Conversion Rate and Cost per Enquiry.
Fix the highest-impact friction first. Measure whether the number moves.
But the final commercial standard remains ROAS = Closed-Deal Revenue ÷ Advertising Spend.
If engagement and conversion improve but closed revenue does not, the system does not treat that as success. It flags the next downstream leak, such as lead quality, qualification, follow-up, or closing, so the problem can be traced beyond the landing page.
Conversion metrics explain the journey. Closed-deal ROAS verifies the business outcome.
Your pages. Your data. Your conversion history.
Our published objective is to move performance towards the agreed ROAS direction. If the numbers are not progressing as expected, the report shows where performance stalled, what needs to change, and what action comes next. You are not locked in. Give us at least 24 hours’ notice before your next billing date, and you may end the service according to the agreed terms, without an exit penalty. Relevant data and records remain available for handover under the agreed exit process.
Review the numbers. Review the actions. Decide based on performance.
A designer builds the page. Convert Lab makes the page accountable for conversion.
Fix the page first. Then follow the lead to the next leak.
Monthly billing · No long-term lock-in · Your relevant data stays portable.
If performance is not moving in the agreed direction, give us at least 24 hours’ notice before your next billing date and exit according to the published terms.
See Where Your Landing Page Is Losing Conversions.
Start with a view-only diagnosis of your own account. We’ll identify which landing pages are creating friction, where mobile visitors are dropping off, and which conversion issue should be fixed first. No rebuild required to start. No additional media spend required to diagnose.
Find the friction first. Fix what matters next.
2-minute form · View-only access · No system changes required · Diagnosis within 3 working days
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