Singapore
Topkee Solutions · own-stack moat
Spend Shield
Claw back the money wasted on junk traffic and tired creatives
In our own account, blank and irrelevant search terms in a single Search campaign burned HK$23,564 in one 28-day period — 45% of that campaign's spend.
Once your monthly budget crosses five figures, the most expensive problem isn't a wrong bet — it's waste nobody ever names: blank search terms burning cash, zero-conversion keywords idling, ageing creatives still billing as usual. This ad spend waste audit names the waste down to the keyword, ad set and creative — with the dollar amount on each cell — then moves that money back to paths that earn. How many of those cells are in your account?
Founded 2010
Google Premier Partner
5K+ Client Cases
2-minute read-only access · revocable anytime · no call needed · report within 3 working days
What Waste Looks Like — Ours First
Below is the “Creative & Audience Waste” page from our own account's Campaign Intelligence Report. The first reason waste survives is that nobody ever names it. Naming it is this report's job. Sample from our own Hong Kong account (report shown in Traditional Chinese)
This is the diagnostic report on our own ad account — we measure ourselves with the same ruler. Its job is to pinpoint problems down to the decimal, not to dress up results.
1
Blank Search Terms Named — With the Bill
In a single Search campaign's keyword layer, blank and irrelevant search terms burned HK$23,564 in one 28-day period — 45% of the campaign's total spend. Clicks that will almost never become customers, charged every single time.
2
High Spend, Zero Conversions — Listed Line by Line
The report lists every keyword that spent money with no bottom-line conversion — e.g. one broad-match keyword: HK$6,124 in a period, zero closed deals. Not “roughly some waste” — cells you can check on the spot.
3
Fatigued and Empty Creatives Can't Hide Either
Creatives age: frequency climbs, CTR sinks, billing continues. In the same report's health and action-log chapters: one creative at 0.48% CTR — under half the account average of 1.08% — flagged for replacement; one asset group completely empty, leaving the system to improvise, flagged for immediate fill. Ageing and absence are both waste.
The same report also names a positive cell: one ad group at ROAS 8.63× (Search 237 · Performance Meta Services#1 — HK$2,360 spend / HK$20,370 value — single ad group, not the account). That's the whole point of a waste audit: cut the dead spend and move it into proven paths — every dollar saved should go back to work somewhere better.
Your report will look just like this — only the names and amounts in the cells will be yours.
Find the Waste in My Account, FreeYour Stack, Portable · Zero Lock-in
Waste signals live on your own TTO CDP / pixel / CRM data. We don't rent you a growth engine — we build one you can take with you: monthly billing, your data leaves with you.
ROAS Accountability · Walk Away Penalty-free
Aligned to our published commitment — “ROAS from 0 to at least 2–4×” — measured one way only: closed-deal value ÷ ad spend, verifiable each period. Not there? Tell us 24 hours before your next billing date and you walk.
More Included at the Same Price · Prices Published
Three tiers, publicly priced; the entry tier already includes the full SaaS stack and funnel attribution, no setup fee — and the waste audit ships with every report at no extra charge. No pricing talk here; bundling below.
Four Leaks, Plugged One by One
Every action lands in your ad accounts and data stack — not in a PDF.
Junk traffic & search-term purge
Spend checked against bottom-line conversions cell by cell; blank/irrelevant terms and zero-conversion keywords named; negative keywords added and match types tightened — junk clicks cut at the source.
Services: TTO CDP · Tracking Module
Deliverables: ad KPI report analysis | KPI deep-dive analysis
Creative fatigue stop-loss & rotation
Ageing creatives named on CTR and engagement decay; empty asset groups flagged; paused on time and re-entered with fresh variants — before the system drags efficiency down.
Services: Creative
Deliverables: ad image creative design | SEM copy production | account setup & launch with client assets
Audience & bid structure clean-up
Junk audiences excluded, ad-set structure rebuilt, budget and bids steered to paths with proven bottom-line conversions — saved money gets a destination immediately.
Services: Media buying
Deliverables: Google display audience setup | Facebook audience setup | advanced Facebook delivery
Attribution reconciliation & data return (the foundation)
Conversions reconciled line by line, bottom-of-funnel signals wired back: only when the books balance does waste have nowhere to hide.
Services: Tag · TagWeber · Topkee GA
Deliverables: ad attribution reconciliation | enable account & data-return (CDP/TAG) functions | Facebook offline-ID collection setup
All deliverables come from Topkee's 140+ item standardised man-hour library — quoting and delivery share one source; what was done and at what effort, item by item.
From Hook-up to Stop-Loss, the Cadence
Weeks 0–2: Hook up & Baseline
Ad accounts and data return (CDP/Tag) connected, attribution reconciled, and your waste baseline locked: how much per month is going to junk traffic and tired creatives right now.
Weeks 2–4: Data Through, First Report Names Names
Every platform's raw data on one ruler; the first Campaign Intelligence Report lands: blank search terms, zero-conversion keywords, ageing creatives — named with amounts and locations.
Weeks 4–8: First Purge Cycle
Negative keywords, creative rotation, audience exclusions and budget reallocation land in the ad accounts item by item; every period's report checks two numbers — how much waste was named, and how much was clawed back and reinvested.
Every report carries a numbered, traceable action list — not “suggestions”. Our own account generated 43 actions last period; 23 executed as of 2 Jul 2026 — done or not, the TTO system shows it. Your account gets the same accountability.
How to get Spend Shield
These capabilities ship as standard with every Lead Generation tier. Spend Shield isn't a separate SKU or a paid “risk module” — the waste audit ships with every Campaign Intelligence Report, in every tier.
The common industry move is to lock waste-audit and protection features into premium tiers, or sell them as per-use add-ons. At Topkee you choose a tier, not modules — the audit is born into the report.
The common industry move is to lock waste-audit and protection features into premium tiers, or sell them as per-use add-ons. At Topkee you choose a tier, not modules — the audit is born into the report.
Who Watches Your Budget
A growth engine founded in 2010 with 3K+ clients — with a Singapore team on the ground since 2024. We demonstrated on our own account first
Founded 2010
Google Premier Partner
5K+ Client Cases
Brands and Organisations We Have Supported
FAQ
Your sample report shows ROAS of just 0.21× — are you any good?
That's the diagnostic report on our own account during a scale-up test period. Its value: within 56 days it located the problems down to specific pages and keywords and generated 43 traceable actions — 23 executed as of early July. We show you our own ugly numbers precisely because this report won't dress up yours.
Your own account wasted HK$23,564 — why would you be good at stopping waste?
Precisely because it got named. Waste survives not because it doesn't exist, but because nobody locates it to a cell — in most accounts it just rolls over, period after period. The very period that HK$23,564 was named, the prescription (negative keywords, tighter match types) was already in the same report's advisory and action list. What we sell isn't “we never waste” — it's “waste gets named and handled the period it appears”. The ruler measured us first.
Does the waste audit cost extra?
No. The waste audit ships with every Campaign Intelligence Report as standard — “Creative & Audience Waste” is a fixed chapter, not an add-on, and it isn't locked to premium tiers. These capabilities ship with every Lead Generation tier — see ROAS Engine → for tiers and bundling.
How fast does it work?
Weeks 0–2 hook-up and baseline, 2–4 data through with the first report, 4–8 the first purge cycle. Stop-loss moves (pausing zero-conversion keywords, adding negatives) can execute as soon as the first report names them; how much you claw back depends on how much waste is there — which is why we diagnose free first instead of promising numbers.
How is ROAS measured?
One fixed method: closed-deal value ÷ ad spend, checkable in every period's report. Not platform-reported conversion value, not mid-funnel form counts — the books balance at the layer where money actually comes back, or the savings don't count.
If you cut the waste, won't volume drop too?
Stop-loss and shrinking are different things. We cut spend with no conversion record — blank search terms, zero-conversion keywords, fatigued creatives — and reinvest the savings the same period into proven paths (like the 8.63× ad group in our sample — single ad group, not the account). The report even runs a “counter-intuition” check: one keyword with a quality score of 0 actually drove 6 conversions on HK$1,750 — we don't cut that one. Decisions follow conversion efficiency, not surface labels.
Can I really take the data with me?
Yes. Waste signals, attribution data, pixel and CRM records all live on your own TTO CDP stack: raw event data + schema + pixel ownership + exportable formats + a hand-over SLA. Monthly billing — leave and it all leaves with you.
What if the numbers aren't hit?
Tell us 24 hours before your next billing date and you walk, penalty-free — no minimum term. Judged by the same ROAS ruler in each period's report (closed-deal value ÷ ad spend). Your data leaves with you.
Compared with hiring a media buyer?
A good media buyer runs the buying; a waste audit needs a system across attribution, data return, creative and bidding — you get the team behind a 140+ item man-hour library, plus a report discipline that names waste to the cell every period. The practical difference: we're monthly — 24 hours' notice before the next billing date and you walk. A wrong hire costs far more than a month.
Deal or no deal, the terms are the same: monthly billing, zero lock-in · portable data · not on target? 24 hours' notice before the next billing date and you walk, penalty-free. The only thing you stake is the nerve to look at your own waste.
See the Waste First — Then Decide Whether to Shield It
2-minute read-only access · revocable anytime · no call needed · report within 3 working days
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Waste named cell by cell - 2-minute read-only access · report within 3 working days