Difficulties in data integration and cross-platform tracking, user privacy regulation constraints, high cart abandonment rates, insufficient mobile experience optimization.

Difficulties in data integration and cross-platform tracking, user privacy regulation constraints, high cart abandonment rates, insufficient mobile experience optimization.

Funnel Details Introduction
Industry types suitable for this funnel level
Direct-to-consumer industries such as e-commerce, retail, and online service subscriptions.
Browse Website
Effective Browse Rate
Data Source
FAQ
In the 'Browse Website' stage, what is the consumer doing?
Consumers are making their first contact with the brand, browsing the home page or specific pages to learn about the brand and product information.
In the 'Browse Website' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)
Managing ad placements and creative optimization, writing compelling website copy, and designing visual elements.
What are the common optimization methods for 'Browse Website'?
Improve website speed and mobile experience, and optimize SEO and landing page content.
Browse Website
View Product List
Effective Addition Rate
Data Source
FAQ
In the 'View Product List' stage, what is the consumer doing?
Consumers check the product lists, compare specifications, prices, and reviews of different products to find items of interest.
In the 'View Product List' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)
Optimizing product titles, descriptions, and images, and planning product categorization and sorting.
What are the common optimization methods for 'View Product List'?
Improve search and filtering functions, and enhance product images, videos, and detailed descriptions.
View Product List
Add to Cart
Effective Start Rate
Data Source
FAQ
In the 'Add to Cart' stage, what is the consumer doing?
Consumers place items they intend to buy into the cart, expressing a clear intent to purchase, and may continue browsing.
In the 'Add to Cart' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)
Designing promotional activities (e.g., free gifts with minimum spend, limited-time discounts) and setting up cart reminder emails.
What are the common optimization methods for 'Add to Cart'?
Provide one-click adding, stock alerts, and implement cart abandonment recovery strategies.
Add to Cart
Begin Checkout
Effective Payment Rate
Data Source
FAQ
In the 'Begin Checkout' stage, what is the consumer doing?
Consumers enter the checkout process, fill in shipping information, choose payment and delivery methods, and prepare to complete the transaction.
In the 'Begin Checkout' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)
Simplify the checkout process, provide diverse payment methods, and set up real-time customer support.
What are the common optimization methods for 'Begin Checkout'?
Offer guest checkout, save payment information, and display clear progress bars and security badges.
Begin Checkout
Successful Purchase
Data Source
FAQ
In the 'Successful Purchase' stage, what is the consumer doing?
Consumers complete the payment and successfully place an order, becoming a paying customer.
In the 'Successful Purchase' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)
Processing orders, arranging shipping, and maintaining after-sales service and customer relationships.
What are the common optimization methods for 'Successful Purchase'?
Send order confirmations and tracking information, and provide a simple return and exchange process.
Successful Purchase
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Date: 2025-12-08