Data integration and privacy compliance, cross-platform user identification, measuring omnichannel attribution across online and offline.

In the 'Website Browsing and Interaction' stage, what is the consumer doing?

Consumers are visiting the website, browsing page content, and performing preliminary interaction explorations.

In the 'Website Browsing and Interaction' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Conducting content marketing, social media management, SEO optimization, and strategic planning and adjustment of ad placements.

What are the common optimization methods for 'Website Browsing and Interaction'?

Improve website speed, optimize UI/UX design, perform A/B testing, and strengthen CTA buttons.

In the 'Browse Product List' stage, what is the consumer doing?

Consumers are viewing specific product or service lists, filtering and evaluating potential purchase options.

In the 'Browse Product List' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Planning product categories, writing product descriptions, shooting and post-processing product images, and formulating promotional activities.

What are the common optimization methods for 'Browse Product List'?

Improve search and filtering functions, use high-quality images and videos, and display reviews and ratings.

In the 'Add to Cart' stage, what is the consumer doing?

The consumer has selected an item and placed it in the cart, expressing a clear intent to purchase.

In the 'Add to Cart' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Designing cart reminder strategies, formulating limited-time discounts, and planning cross-selling and upselling schemes.

What are the common optimization methods for 'Add to Cart'?

Simplify the steps to add to the cart, display inventory and delivery times, and provide product recommendations.

In the 'Begin Checkout' stage, what is the consumer doing?

Consumers are filling in order information, such as address and shipping method, preparing to enter the payment process.

In the 'Begin Checkout' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Optimizing the checkout process, providing customer support, formulating shipping and return policies, and managing payment partnerships.

What are the common optimization methods for 'Begin Checkout'?

Provide guest checkout, auto-fill addresses, display multiple payment methods, and ensure security.

In the 'Successful Purchase' stage, what is the consumer doing?

The consumer has completed the payment, the transaction is successful, and they receive a purchase confirmation for the product or service.

In the 'Successful Purchase' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Processing orders, arranging shipping, performing after-sales service, collecting customer feedback, and planning remarketing.

What are the common optimization methods for 'Successful Purchase'?

Send order confirmations and logistics notifications, provide a simple return and exchange process, and encourage leaving reviews.