Integration of online and offline experiences, data silos, long and complex decision cycles for high-value services.

In the 'Website Interaction' stage, what is the consumer doing?

Consumers are browsing website pages to learn about service content and brand information.

In the 'Website Interaction' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Human tasks: Content marketing, SEO optimization, and strategic planning and adjustment of ad placements.

What are the common optimization methods for 'Website Interaction'?

Optimize website speed, improve UI/UX, strengthen CTAs, and conduct A/B testing.

In the 'Service Inquiry' stage, what is the consumer doing?

Consumers take the initiative to contact the merchant via online forms or instant messaging to ask for service details.

In the 'Service Inquiry' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Human tasks: Real-time customer service responses, professional consultation guidance, and preliminary needs analysis and screening.

What are the common optimization methods for 'Service Inquiry'?

Simplify forms, provide multiple contact channels, set up automated replies, and optimize consultation pages.

In the 'Book Service' stage, what is the consumer doing?

Consumers submit personal information and complete a service booking, becoming a qualified lead.

In the 'Book Service' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Human tasks: Sales follow-up, appointment confirmation, preliminary solution introduction, and value communication.

What are the common optimization methods for 'Book Service'?

Provide an online booking system, send booking reminders, optimize the booking process, and conduct sales training.

In the 'Accept Solution' stage, what is the consumer doing?

Consumers confirm and accept the service plan, making the final purchase decision.

In the 'Accept Solution' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Human tasks: Final price negotiation, objection handling, contract signing, and payment arrangements.

What are the common optimization methods for 'Accept Solution'?

Provide diverse payment methods, create flexible plans, strengthen after-sales guarantees, and conduct customer success management.