How to Increase ROAS by 167%? 3 Google Ads AI Tactics to Dominate Ramadan's $144B Market

Ramadan to generate $144 billion in retail sales in Southeast Asia, the Middle East and North Africa in 2024. It is worth noting that 78% of consumers are willing to try new brands during this period, and 72% of shoppers regard this as a prime time to find discounts. This change in consumer behavior echoes the latest trend report of Google ads: 70% of consumers in the Asia-Pacific region will conduct in-depth product research before purchasing, indicating that traditional exposure advertising can no longer meet the needs of "information-driven consumption". As brand loyalty gradually disintegrates, how to establish consumer trust at key shopping journey nodes through Google Ads AI technology will become the core battlefield that determines the success or failure of cross-border e-commerce.

I. Consumer Behavior Insights and Google ads Business Opportunities in the Asia-Pacific Market

1.1 Ramadan Consumption Wave: Analysis of Southeast Asia's $144 Billion Retail Potential

The consumption momentum shown by Ramadan reveals the three major Google Ads strategies that cross-border e-commerce must master. First, festive consumption has obvious "decision compression" characteristics. It takes only 3-7 days for consumers to complete the purchase from the generation of demand, which requires advertisers to adopt "Performance Max" to achieve instant cross-channel reach. Taking the Indonesian market as an example, in the Google search volume in the first three weeks of Ramadan, the CPC of the keywords related to "Eid al-Fitr gift box" decreased by 12%, but the conversion rate increased by 23%, indicating that the keyword combination that accurately targets the cultural scene can create higher CPL benefits. Secondly, the data that 78% of consumers are willing to try new brands suggests that remarketing ads should be combined with "enhanced conversion" technology to track cross-device behavior through hashed customer data to solve the attribution breakpoint problem caused by cookie expiration.

1.2 Decision-making characteristics of Asia-Pacific consumers: key factors for 78% willingness to try new brands

In-depth analysis of Asia-Pacific consumer behavior shows that the contradictory psychology of price sensitivity and quality requirements is driving the innovation of Google Ads "value-oriented bidding" strategy. Market data from Vietnam and Thailand show that when advertising uses "lifetime value" as a KPI, although the initial CPA increases by 18%, customer retention rate increases by 42%, and the repurchase amount within six months reaches 2.3 times that of the first purchase. This verifies the advantage of Google AI algorithm in predicting long-term customer value - by analyzing the purchase frequency, average order value and category preferences in first-party data, the system can automatically adjust the bid and focus the budget on high LTV customer groups. For example, after adopting this strategy, Malaysian beauty brand TINT successfully reduced advertising waste during the Ramadan period by 37%, while reducing the cost of acquiring new customers by 29%.

1.3 Shopping process research behavior: 70% of consumers attach importance to pre-product research

The habit of consumers to deeply research products has prompted Google Ads "Multimedia Advertising Network" to evolve into a content reach hub. The latest case shows that responsive display ads that integrate product comparison charts and 3D display materials can extend website stay time by 47%. It is worth noting that Asia-Pacific consumers are particularly inclined to make cross-platform comparisons on mobile devices - 63% of users in the Singapore market use Google search, social media and price comparison websites alternately. This requires advertisers to deploy "cross-device conversion tracking" and use the data modeling function of Google Analytics 4 to restore the attribution path cut off by the iOS privacy policy. Japanese home appliance brand Bic Camera has found that after introducing enhanced conversion technology, 28% of the originally lost cross-device conversion data was successfully recovered, which increased the accuracy of ROAS calculation by 19%.

Simple picture in red tones

II. Core strategy for improving ROAS: performance-oriented evaluation framework

2.1 First-party data strategy construction: tag foundation and conversion evaluation precision

In the context of the gradual elimination of third-party cookies, Google advertisements "first-party data hub" has become a strategic point for improving ROAS. Practical operations can be divided into three levels: the basic layer requires the full deployment of Google code (gtag.js) and conversion API to ensure that website behavior data such as page scroll depth and form abandonment rate can be fully captured. Advanced level needs to establish a "value graded conversion" system. For example, Italian men's shoe brand Duca di Morrone sets trial appointment as medium value conversion (value coefficient 0.5) and actual purchase as high value conversion (coefficient 1.2), so that the AI bidding system can distinguish traffic of different qualities. The most advanced application is Southeast Asian ride-hailing platform Grab, which uses the "enhanced conversion of undeveloped customers" technology to set the certificate upload step in the driver registration process as a key node, successfully reducing recruitment costs by 35% and increasing the number of qualified drivers by 82%.

2.2 Value Designation Optimization: Lifetime Value and Profitability KPI Setting

When companies can accurately quantify the commercial value of each conversion, Google Ads "Target ROAS Bid" will show amazing benefits. Empirical evidence shows that brands that adopt "dynamic value rules" can obtain 14% more high-value orders compared to traditional CPC bidding. In terms of specific operations, three layers of value filters need to be set up in the Google Ads service background: the first layer filters low-profit products (such as traffic-generating products with gross profit margins <15%), the second layer marks high-frequency repurchase categories (such as pet food), and the third layer locks in additional services (such as extended warranty). Nordic sports brand Scicon Sports used this strategy. When launching bicycle bag advertisements in the Danish market, the system automatically tilted the budget to the audience related to professional cycling clubs, and ultimately created a 167% revenue growth. The key is that the background needs to be connected to the real-time inventory and cost data of the ERP system to ensure that the AI model can dynamically adjust the bid cap according to the actual gross profit.

III. Google AI technology-driven advertising solutions in practice

3.1 Maximizing advertising campaigns: cross-channel integration and high-value customer reach

The essence of the Performance Max advertising campaign is the "full-channel intelligent delivery engine", and its breakthrough lies in the ability to automatically discover hidden conversion opportunities. Taking the actual data of Duca di Morrone as an example, long-tail keywords (such as "breathable business leather shoes") that are not covered by traditional search ads have brought 19% of new sales through AI expansion; and the advertising space on the Gmail promotion tab has contributed 12% of incremental ROAS. In practice, it is necessary to pay attention to the principle of "asset portfolio optimization": upload at least 5 sets of pictures (including product close-ups and situational pictures), 3 videos (15-30 seconds product story and 60 seconds in-depth explanation), and more than 15 advertising copy (covering functional appeals and emotional appeals). This enables AI to combine the best message combination, such as automatically pushing short videos + discount codes to young groups, and showing authoritative media reports + detailed specifications charts to elderly customers.

3.2 Enhanced conversion technology: case study of mixed data processing and 16% conversion rate improvement

The case of Swiss home brand Moores reveals how enhanced conversions can solve the data dilemma under privacy regulations. The core of the technology lies in "two-way hashing": when consumers enter their emails on the checkout page, the system converts them into 64-bit ciphertext through the SHA256 algorithm, and then compares them with Google's hash database. This technology not only meets GDPR requirements, but also successfully recovers 9.6% of conversion data lost due to Safari Intelligent Tracking Prevention (ITP). The key to implementation lies in the "four-stage deployment": first enable the "user-provided data" parameter in Google Tag Manager, then embed the dataLayer event in the checkout process, then grab the form field value through the CSS selector, and finally use the "conversion adjustment" function to compare the difference between the data before and after. After Mooris was implemented, the conversion value increased by 16%, proving that privacy compliance and advertising effectiveness can be achieved at the same time.

Simple picture in red tones

IV. Analysis of successful cases of multinational retail brands

4.1 Duca di Morrone: Evidence of ROAS doubling and 192% sales growth

This Italian men's shoe brand, which sells 100% online, adopted the Performance Max strategy in the peak season of 2022 to create a textbook Google advertisements case. The key to its success lies in "three-dimensional target locking": first, set the "target ROAS" to 400%, allowing AI to automatically allocate budgets to high-conversion channels; second, upload the customer email list of the past two years to establish a "value-based similar audience"; finally, add a "return to work" theme video to the asset portfolio to target the group that resumed office work after the epidemic. The results show that although advertising expenditures increased by 30%, ROAS jumped from 2.8 times to 5.6 times, and overall sales grew by 192%. It is particularly noteworthy that the new customer group automatically discovered by AI - the demand for professional women aged 35-45 to buy men's shoes as gifts, contributed 23% of the incremental performance, which completely exceeded the original audience setting.

4.2 Scicon Sports: Key Operations for 167% Revenue Growth in New Nordic Markets

The case of Scicon Sports, a global bicycle accessories brand, shows how Google Ads solutions can break through geographical restrictions. Its core strategy is "Dynamic Creative Optimization" (DCO): 12 sets of creative materials were uploaded for the Nordic market, including polar cycling scenario pictures, product cold resistance test videos, and cooperation content with local professional teams. The AI system automatically combines these elements and selects the best presentation method based on real-time click-through rate. In the Danish market, the system found that the CTR of ads showing the "-20°C environmental test" label was 73% higher than other versions, so it automatically increased the weight of such creatives to 85%. Combined with the instant message update function of "cross-border shipping discounts", the cost of acquiring new customers in Denmark was ultimately reduced to 61% of the European average, while the average order value increased by 39%. This hybrid model of "localization × automation" is worth learning from for all brands entering new markets.

A woman in red is busy at this moment

V. Topkee's Google ads solution

Topkee's Google ads solution is a comprehensive and professional digital marketing service system designed to create efficient online advertising strategies for corporate customers. The solution is centered on the Google ads platform. Through systematic service processes and professional tools, it helps customers achieve precise marketing and business growth goals from early strategic planning in advertising to later effect tracking and optimization.

In the early stage of advertising, Topkee provides comprehensive website evaluation services, using advanced website scoring tools for in-depth diagnosis, which can not only identify existing SEO problems, but also make specific optimization suggestions for website content structure. This service ensures that the customer's website obtains the best ranking in search results, laying a solid foundation for subsequent advertising activities. At the same time, Topkee's exclusive TTO tool realizes the automation and intelligence of advertising account management. Customers can manage multiple advertising accounts through a single platform, complete the entire process from account application, budget allocation to conversion event setting, and greatly improve advertising management efficiency.

Creative production is another major advantage of Topkee's solution. The team uses AI technology combined with market trend analysis to tailor high-quality advertising copy and visual design for customers. This data-driven creative output model ensures that advertising content can not only attract the attention of the target audience, but also accurately convey the product value proposition. In terms of remarketing strategy, Topkee collects user interaction data through the TTO system, establishes a sophisticated audience segmentation model, and designs personalized remarketing content for users with different behavioral characteristics. Data shows that this precise remarketing can increase conversion rates by more than 70%.

In the advertising effectiveness management link, Topkee provides complete reporting and analysis services, and regularly produces comprehensive reports including advertising performance, conversion data and return on investment. Professional analysts will evaluate advertising effectiveness from multiple angles such as budget allocation, click-through rate optimization, and conversion cost control, and put forward specific optimization suggestions. This data-driven continuous optimization mechanism helps customers continuously adjust advertising strategies to ensure that every advertising budget can create maximum value. Whether it is a small business or a large group, Topkee's Google ads solution can provide corresponding service scale and professional support to help customers stand out in the fiercely competitive digital market.

Red windows

Conclusion

From the $144 billion business opportunity in Ramadan to the 167% growth in the Nordic market, this article reveals that Google advertisements has evolved into an "AI-driven business growth engine." Whether it is the cross-channel integration of Performance Max, the privacy compliance solution of enhanced conversion, or the ROAS improvement strategy of value-oriented bidding, it shows that the integration of data and creativity is reshaping the boundaries of digital advertising. It is recommended that companies immediately execute the checklist at the end of the article. If you need to further transform these strategies into your business growth momentum, please contact our Google ads certified expert team for personalized diagnosis and tactical planning.