Why your holiday campaigns underperform? Google Ads' AI reveals 3 key solutions

In recent years, a noteworthy phenomenon appeared in the global retail market: there were eight full days of shopping spending that exceeded the scale of the traditional "Cyber Monday". This marks that the holiday shopping season has changed from the short-term outbreak concentrated on Black Friday or Cyber Monday in the past to a more dispersed and continuous consumption cycle. According to the latest data, 34% of shoppers in 2025 have started holiday shopping in July, which is a significant increase from 27% last year. This change in consumer behavior forces companies to rethink the layout schedule and resource allocation of holiday marketing strategies. As the world's largest digital advertising platform, Google Ads is helping brands seize the initiative in this transformation through the deep integration of AI technology. The traditional holiday marketing model can no longer meet the needs of today's consumers. They switch seamlessly between physical stores, brand official websites, and third-party e-commerce platforms, and their shopping decisions are more rational, and brand loyalty faces unprecedented challenges. In such an environment, 72% of retail marketers said that real-time consumer insights are essential for planning holiday marketing strategies. The AI-driven tools provided by Google Ads solutions are becoming a key solution for brands to cope with these changes.

I. The key role of Google AI tools in festival marketing

1. Data-driven marketing strategies and consumer insights

In today's fragmented consumer environment, Google AI tools provide unprecedented data analysis capabilities. The platform's latest "New Customer Acquisition" target function allows advertisers to accurately target potential customers in the "Maximize Performance" and "Search" campaigns. More notably, advertisers who adopt the "Gross Margin Optimization" smart bidding strategy have an average advertising profit that is 15% higher than those who only use "Revenue Bid Optimization". This data-driven decision-making model has completely changed the way traditional festival marketing is planned. The AI insights function of Google Merchant Center provides another level of data support. Advertisers can not only view real-time summaries of product inventory performance, but also generate customized reports through natural language prompts. This means that marketing teams can quickly identify popular searches and topic trends related to product inventory, and make more accurate inventory decisions and product description optimization. In terms of privacy compliance, Google ads has also launched an incremental effect testing tool that allows advertisers to evaluate cross-platform advertising effects through geo-targeted conversion improvement research while protecting user privacy.

2. Automated advertising tools and performance optimization

Google advertisements automated tools are redefining the efficiency of holiday marketing. The performance planner function can predict holiday shopping peaks based on historical data, and recommends that advertisers start adjusting budgets and ROAS targets 4-6 weeks before the peak season. This forward-looking planning capability is particularly important for dealing with decentralized holiday shopping seasons. The business reporting tools in the platform allow companies to build fully customized analysis views and obtain insights for specific business needs through natural language queries. At the campaign level, Google AI-driven bidding strategy can analyze hundreds of signals in real time, including device type, location, time, and browsing behavior, and automatically adjust bids to maximize conversion value. This dynamic optimization capability is particularly suitable for the rapidly changing market environment during the holidays, allowing brands to accurately capture business opportunities when consumer demand peaks. For brands operating across countries, Google Ads global management function is a great help, which can optimize advertising in multiple markets at the same time and automatically adjust strategies based on local consumption habits.

On a dusty afternoon, a row of red houses looks particularly beautiful.

II. AI innovation and effectiveness improvement of creative materials

1. Visual generation technology of Product Studio

Product Studio of Google Ads represents a revolutionary breakthrough of AI in the field of creativity. When Wuitusu used this technology to generate scenario-based product images, its ad click-through rate increased by 95% compared with the same period last year, and the cost per click decreased by 75%. This improvement in effectiveness stems from AI's deep understanding of consumer psychology and precise grasp of visual performance. Starting in September 2023, advertisers can access Product Studio directly from Merchant Center accounts or Shopify's Google app to convert static product images into dynamic video content. The AI system will automatically adjust the video style according to the brand's tone, and even write scripts to highlight the product's selling points. This automated creative production not only greatly reduces the threshold for content production, but also ensures the consistency of the brand in all marketing channels. For festival marketing, this means that brands can quickly generate creative materials that match specific holiday themes without spending a lot of time and resources on traditional shooting and post-production work.

2. Dynamic ad copy and contextual adaptation

During the holiday season, consumers’ search queries often change rapidly. Google advertisements generative AI creative tools can dynamically optimize ad titles and descriptions to ensure that content is always relevant to the latest search trends. This instant adaptability is essential to capturing the holiday shopping boom. The AI tools in the “Maximize Results” campaign can automatically generate new holiday lifestyle images or place existing product images in a holiday-related environment. This contextual display significantly improves the appeal and conversion rate of ads. The advantage of AI creative tools also lies in their scalability. Brands only need to provide a reference image, and the system can generate multiple variants that match the brand image, greatly improving the efficiency of creative testing. In the fierce competition of holiday marketing, this ability to quickly iterate and optimize is often the key to winning.

III. Analysis of cross-industry success cases

1. The digital transformation of Jelonis

The transformation story of Jelonis, a Taiwanese beauty brand, perfectly illustrates how Google Ads service can help traditional companies achieve digital leaps. In 2025, the brand resolutely closed 1,400 physical channels in Taiwan and turned to e-commerce operations. Through the fully automated bidding strategy of Google Ads, Jealous successfully stabilized ROAS fluctuations and achieved an investment growth rate of more than 100%. On the creative level, the brand abandoned traditional exquisite image advertising and adopted data-supported "quasi-live" short video format, which resulted in a 17% increase in single video performance, prompting the company to increase the video budget by an additional 20%. The adjustment of the organizational structure is also critical. Jealous makes the creative and digital departments operate independently and collaborate with each other to maximize team efficiency. This series of changes has brought amazing results: after the official website went online, the revenue ratio of physical and e-commerce quickly became 1:5, and the total revenue in 2016 reached 10 times that before the transformation. Today, Jealous has replicated this successful model in overseas markets, and the number of international new customers in the new season has grown by 10 times.

2. B&B Hotels’ Automation Strategy Results

European hotel chain B&B Hotels faced the challenge of increasing market share. By working with the Google Ads service team, they implemented a comprehensive automation strategy. The integration of SA360 templates significantly reduced manual operations, allowing the team to focus on strategic tasks. The introduction of Floodlight tracking optimized conversion measurement accuracy. The most critical thing is to use an AI-driven value-based bidding strategy to optimize for target ROAS and maximum conversion value. This system was successfully applied to more than 200 hotels in 5 languages and 8 target markets, resulting in a significant 20% increase in revenue in the Southeast Asian market. Automation not only improves efficiency, but also brings strategic thinking space to the team. In the future, B&B Hotels plans to further expand AI applications, including programmatic advertising and dynamic banner automatic generation, to continuously strengthen its competitive advantage.

IV. Topkee’s Google Ads solution

Topkee provides one-stop online advertising services for enterprises. Regardless of the size of the enterprise, it can effectively increase the number of potential customers and sales performance through professional advertising strategies. This solution covers a complete service chain from pre-evaluation to post-optimization. First, through comprehensive website evaluation and analysis, the latest scoring tools are used to diagnose website SEO problems and put forward specific improvement suggestions. At the same time, page content detection and structure optimization are carried out to ensure that the content meets the search engine specifications and has market value, thereby improving search rankings and conversion rates. On the technical level, Topkee's unique TTO tool realizes the centralized management of multiple accounts, which can complete operations such as account opening application, budget association and permission setting, and realize accurate data tracking through tag ID association. Its automatic conversion event setting function can be directly synchronized to the advertising background, greatly improving the efficiency of delivery. In addition, the advanced TM tracking system goes beyond traditional UTM parameters and can customize tracking rules based on multiple dimensions such as advertising source, media type, and event name, generate exclusive TMID links, and make marketing effect monitoring more accurate.

In the strategic planning stage, the Topkee team will conduct multi-dimensional market analysis based on customer business needs, produce highly feasible marketing theme proposals, and establish a core keyword library and matching plan through in-depth keyword research, combined with competitor analysis and smart bidding strategies to ensure that advertising can accurately reach the target customer group. In terms of creative production, AI technology is integrated to generate copywriting and visual materials, and a professional design team optimizes the presentation format to enhance the attractiveness of advertising. The remarketing strategy is the highlight of this solution. Through the TTO system to analyze user behavior data, identify high-conversion channels, and then stratify customer groups, and design personalized content based on different interactive characteristics, empirical evidence shows that this strategy can increase the purchase intention of click users by more than 70%. Finally, through the three-dimensional reports (advertising effectiveness, conversion data, and return on investment) provided regularly, from budget control, click-through rate optimization to conversion cost analysis, data-driven improvement plans are proposed, and subsequent delivery plans are assisted to form a positive cycle of continuous optimization. The whole set of services not only solves the technical pain points of enterprises in Google Ads delivery, but also maximizes the benefits of every advertising budget through scientific data operations.

Red coffee cup on the table

Conclusion

The rules of the game for festival marketing have changed, from concentrated outbreaks to decentralized cycles, and from brand-oriented to consumer-oriented. In this transformation, Google AI tools provide a full range of solutions: data-driven decision-making, automated execution, AI-generated creativity, and privacy-compliant measurement. Success stories such as Jealousness and B&B Hotels prove that companies that embrace these technological changes can stand out in the fierce competition. As AI technology continues to evolve, future holiday marketing will be more accurate, efficient and personalized. We encourage companies to plan these technical capabilities in advance. If you need professional guidance during implementation, the Google Ads certified expert team is always available to provide support to help you achieve success in the next holiday shopping season.