Now You Can Boost ROI Like Okinawa SV Agri with Google Ads

The digital advertising landscape is evolving at an unprecedented pace, with artificial intelligence tools continuing to reshape how businesses and consumers communicate. In 2025, Google’s advertising platform will continue to dominate the industry, helping many emerging brands achieve significant growth in purchases through AI-optimized campaigns. At the same time, leading retail companies are using first-party data to enhance the effectiveness of shopping ads, fully demonstrating the value of strategic Google Ads placement in increasing exposure and sales conversion.

In a dynamically changing market environment, companies’ understanding and application of advanced advertising platforms are no longer optional, but an important manifestation of core competitiveness. Whether the brand’s goal is to increase awareness, optimize conversion rates, or maximize return on investment, this guide will analyze the core functions of the platform, industry practice cases, and operating guidelines to help advertising strategies be efficiently implemented and continuously iterated.

1. Core Features of Google Ads

Google Ads uses AI to build a comprehensive tool system to improve the effectiveness of multi-channel advertising, among which Performance Maximization (P-MAX) is particularly prominent. This automated campaign uses machine learning to integrate multi-platform placements such as search, YouTube, display ads, Discover, Gmail and Maps to achieve intelligent budget allocation. For example, Okinawa SV Agri achieved a 184% increase in purchases with P-MAX with minimal human intervention, proving the role of AI-driven cross-channel marketing in improving conversion rates.

Search ads are still the core of intent marketing, allowing advertisers to accurately reach users for high-intent keywords such as "Okinawa coffee gifts". Google's "Automatic Bidding" and "Automatic Adoption" features can dynamically adjust bids and keywords based on real-time performance data to further optimize delivery efficiency. For e-commerce scenarios, "Shopping Ads" increase exposure through visual product details, such as Rakuten's "RPP-Expansion" plan.

In terms of audience targeting, the "intent matching" feature expands coverage through semantically related queries (such as placing "organic drip coffee" ads for "Okinawa coffee" searches), while integrating first-party data enables highly personalized advertising.

If companies want to replicate the above results, they can use Topkee's Google Ads management services: it deploys P-MAX campaigns for specific industry needs and optimizes keyword strategies and bidding logic through "SEM solutions" to deeply align them with business goals. Topkee's expertise in "data analysis and audience segmentation" can help advertisers accurately target target groups and maximize the effectiveness of advertising.

2. Case Study of Practical Application

2.1 Okinawa SV Agri: AI-Optimized Campaigns for E-Commerce Growth

Okinawa SV Agri, an emerging company focusing on Okinawan coffee, launched its e-commerce platform in 2024, but is facing stagnant sales growth. To solve the problem of insufficient exposure, it deployed Google's P-MAX campaign and search ads, using AI-driven automation to achieve ad creative generation, bidding and keyword optimization. The main strategies include: expanding the coverage of semantically related queries through "intent matching" (for example, when users search for "Okinawa coffee gifts", they will be exposed to ads related to "organic drip coffee"); using the "automatic bidding and recommendation" function to dynamically adjust bids and optimize keywords based on real-time data to reduce manual intervention; emphasizing unique selling points such as "balanced and easy to drink" in advertising materials to improve conversion rates. As a result, a 184% increase in purchases was achieved within a few months, confirming the value of AI tools in creating a fair competitive environment for small and medium-sized enterprises.

2.2 Rakuten: Integration Google Ads

Rakuten's digital shelf strategy focuses on e-commerce external promotions, and implements targeted delivery through Google Shopping ads before users visit Rakuten Market. The RPP-Expansion project launched in cooperation with Google combines Rakuten's first-party purchase data with Google's ad targeting capabilities. Specific strategies include: using multiple product ads to increase cross-selling opportunities, setting daily ad spending to twice the product price to optimize budget allocation, and achieving high-precision effect tracking through Google Ads. This integrated strategy significantly promoted sales growth. Data showed that the overlap rate between Rakuten Market's advertising audience and external advertising buyers was only 4%, which fully verified the effectiveness of the platform's external marketing.

2.3 Mercari: Web-to-App User Journey Optimization

Mercari optimizes the web user experience to lower the usage threshold for dormant users, and deploys search ads and shopping ads to reactivate users. Specific measures include: using deep linking technology to seamlessly guide users from web ads to the app to improve retention, focusing KPIs on the total merchandise volume (GMV) of web and app transactions to drive the team to focus on long-term growth, relying on Mercari product catalogs to carry out data-driven advertising, and attracting new users through customized copy such as "Discover rare goods on Mercari". These strategies not only promote user acquisition, but also achieve cross-channel effect measurement, optimize advertising expenditure efficiency, and ultimately promote sustainable growth of GMV.

3. Best Practices for Effective Google Ads Management

In terms of campaign setting and optimization, the daily budget follows the principle of 2 times the product price, and the advertising materials focus on highlighting product differentiation (such as coffee highlights the selling point of "balanced and easy to drink"); at the data-driven decision-making level, the target audience is optimized by monitoring the conversion rate (CVR) and return on advertising expenditure (ROAS), and Google Trends is used to capture emerging creative intentions such as "sustainable coffee" in Indonesia and development marketing. Generational advertising and development design "3 create dynamic visual effects for shopping ads.

Topkee's services are highly consistent with the above strategies: through TTO initialization, cross-platform tracking simplification (such as associating web page clicks with app installations) and automatic synchronization of conversion events to ensure the integrity of the data link; with the help of attribution models, TMID rules are used to analyze user paths, similar to the funnel analysis logic but more focused on the customized needs of customers in different industries, and accurately locate the key touchpoints of conversion; at the AI ​​creative production level, relying on AI tools to generate high-conversion advertising variants and market insights, providing creative support for the implementation of strategies.

4. Future Trends and Strategic Insights

Artificial intelligence is revolutionizing the marketing field, led by predictive AI (such as smart bidding) and generative AI. Key developments are reflected in: multimodal AI achieves seamless integration of text, images and videos; privacy-centric advertising models promote the application of first-party data and contextualized targeting; from a global perspective, Asia Pacific has become the forefront of AI application with an 85% technology adoption rate among marketers, while Europe, the Middle East and Africa focus more on intent-based search trend analysis.

Conclusion

Google Ads helps businesses of all sizes achieve scalable growth with AI-driven automation, precise audience targeting, and cross-channel optimization strategies. Whether it is an emerging brand like Okinawa SV Agri or a mature company like Rakuten, the key to success is continuous testing, quantifying results, and iterating strategies.If you need a customized marketing plan, you can contact Topkee's professional team with Google Ads certification to tailor an adaptive strategy based on the characteristics of your business. The wave of digital marketing has arrived, and companies need to seize the dividends of AI technology in a timely manner, achieve growth breakthroughs through precise advertising layout, and avoid falling behind in industry changes.

Appendix

• Former soccer playerJapanRepresentativeChallengeIn Okinawacoffeeproduction,First timedigitalEven in advertisingResponse
• Rakuten and Google's test reveals tips for boosting sales with the "digital shelf"
• Mercari strengthens its web presence -- more than 10 years after the app was launched, user base is diversifying