Difficulties in data integration, inaccurate cross-platform tracking, user privacy restrictions, complex technology implementation.

In the 'Product Browsing' stage, what is the consumer doing?

Consumers are browsing product pages, reviewing product information, images, prices, and specifications to evaluate if they meet their needs.

In the 'Product Browsing' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Optimizing product copy and visual assets, conducting A/B testing, and analyzing browsing data to adjust product presentation strategies.

What are the common optimization methods for 'Product Browsing'?

Improve page loading speed, optimize SEO and product images, strengthen product reviews and trust badges, and use remarketing ads.

In the 'Add to Cart' stage, what is the consumer doing?

Consumers place products of interest into the shopping cart, indicating initial purchase intent, though they haven't decided to checkout yet.

In the 'Add to Cart' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Designing promotional activities (e.g., limited-time discounts), setting up cart reminders, analyzing abandonment reasons, and formulating recovery strategies.

What are the common optimization methods for 'Add to Cart'?

Set up one-click add, display low stock alerts, provide related product recommendations, and implement cart abandonment email reminders.

In the 'Fill in Purchase Details' stage, what is the consumer doing?

The consumer enters the checkout process and fills in the recipient, address, contact information, and other necessary purchase and delivery details.

In the 'Fill in Purchase Details' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Simplifying the checkout form process, providing real-time customer assistance, and communicating data security and privacy compliance.

What are the common optimization methods for 'Fill in Purchase Details'?

Simplify form fields, provide address auto-complete, allow guest checkout, and display progress bars and security badges.

In the 'Online Payment' stage, what is the consumer doing?

The consumer selects a payment method and completes the online payment, confirming the order and finishing the entire purchase transaction.

In the 'Online Payment' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Providing customer support for multiple payment methods, handling payment failure complaints, monitoring payment anomalies, and coordinating with payment partners.

What are the common optimization methods for 'Online Payment'?

Integrate diverse payment tools, provide installment options, ensure payment page security certificates, and optimize the mobile payment experience.