Integration of online and offline experiences, tracking data breakpoints, and building consumer trust in the scheduling process.

In the 'Website Interaction' stage, what is the consumer doing?

Consumers are browsing website pages to learn about service details and merchant information.

In the 'Website Interaction' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Optimizing website content and user experience to attract the target audience to stay and explore.

What are the common optimization methods for 'Website Interaction'?

Improve website speed, optimize SEO, and improve content and navigation design.

In the 'Click to Inquire' stage, what is the consumer doing?

Consumers are filling out forms or clicking buttons to express initial interest and a desire for consultation regarding the service.

In the 'Click to Inquire' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Designing enticing calls-to-action (CTAs) and forms, and responding instantly to customer inquiries to boost conversion.

What are the common optimization methods for 'Click to Inquire'?

Simplify form fields, strengthen CTA button design, and provide real-time chat support.

In the 'Book Service' stage, what is the consumer doing?

The consumer enters the checkout process, selects service items and times, and confirms the appointment.

In the 'Book Service' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Providing clear instructions for the booking process and customer support to assist clients in completing their appointments.

What are the common optimization methods for 'Book Service'?

Provide flexible booking options, clear pricing and process descriptions, and reduce checkout steps.

In the 'Complete Service' stage, what is the consumer doing?

The consumer completes the payment, confirms the service purchase, and waits for service execution.

In the 'Complete Service' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)

Executing service delivery, ensuring customer satisfaction, and performing post-service follow-up to encourage repeat business.

What are the common optimization methods for 'Complete Service'?

Provide diverse payment methods, send appointment confirmations and reminders, and establish a customer feedback mechanism.