In the 'Contact and Inquire' stage, what is the consumer doing?
Consumers take the initiative to contact the merchant for consultation through online forms, phone calls, or instant messaging tools.
In the 'Contact and Inquire' stage, what are the merchant's tasks? (Refers to high-income human-driven tasks, excluding automated systems)
Customer service staff respond instantly to inquiries, provide professional answers, build trust, and guide the consumer toward a booking.
What are the common optimization methods for 'Contact and Inquire'?
Simplify forms, provide multiple contact channels, and set up automated responses and follow-ups.